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MEET GEM.

The Modern Paste For Modern Mouths.

We took out some of toothpaste’s nastiest culprits and replaced them with earth minerals, natural oils and oral probiotics. We’re the overachieving natural toothpaste that really works.

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So What's Lurking In My Toothpaste?

We hate to break it to you, but there's some pretty nasty stuff hiding in your paste. Some of these substances have even been banned in hand soap! We call these bad boys the Toxic Ten.

We pinky promise that you'll never find any of them loitering in our products. Brush on baby!

TOTALLY NATURAL

Made up of naturally derived plant and mineral origins.

Strictly Non-GMO

Containing only stuff that would make your grannie proud.

Proudly Pet Free

We don’t use any animal derived ingredients, or test on animals, ever.

Safe For Everyone

Natural ingredients also means that GEM is safe for the whole family too!

“I have been using my personal sample which I received last week and I am loving it thus far. I usually use Marvis – but I am fully converted.”

—STEPHANIE SALVADOR

Clean & Natural Ingredients

Gem is a non toxic toothpaste made in Australia, with earth minerals, natural oils and oral probiotics. It’s free of the bad stuff, like parabens, triclosan, SLS and BS and full of the good stuff, like probiotics and natural oils.

And of course, it does all the stuff you’d expect a toothpaste to do, like freshen, brighten and protect your grill.

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We're On A Mission To Detox Your Mouth

We’re shaking up tired toothpaste traditions and creating a new paste for a new generation. Get ready to upgrade your oral care routine, kick toxins to the curb and make your granny proud with an all-natural ingredient list of things you can actually pronounce.

“Never been more excited to brush my teeth! It tastes great, looks cute in the bathroom and is so natural”

—Kayleigh Flaks

Join Our 2,000+ Happy Customers

See why people love us and we love them too...

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“Love it, great product and looking forward to switching from Colgate :)”

—Ran Vain

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Your Satisfaction Is Our Priority

Wasn't love at first brush? Don't stress, because all you have to do is let us know and we'll gladly refund every cent you paid without hassle. Even if the tube is empty!

Meet the model set to revolutionise
the personal care industry

Hey, I'm Georgia - founder of Gem, and I’m unnaturally obsessed with natural products.

After spending years immersed in beauty products (I was once a model) and going deep on microbiome health

(I once launched a Kombucha) I discovered the power of forming healthy habits, natural ingredients and the microbiome.

The more I learned, the more I started questioning the daily-use products that contradict and compromise our health standards. I was particularly struck by toothpaste…

Why do we use organic moisturiser on our face, then fill our mouths with the same toxins found in rat poison and toilet cleaner!?

Gem is here to stop you nuking your mouth. It’s the new paste for a new generation. Completely free of the bad stuff, like parabens, triclosan, SLS and BS and full of the good stuff, like probiotics and natural oils.

I can't wait to hear what you think!

Lots of love,